The Future of Road Safety: Building Public Trust in Autonomous Vehicles

Every 17 minutes* someone is killed or seriously injured on UK roads.

At Oxa, we believe Autonomous Vehicles (AVs) have the potential to make our roads safer, but earning public trust is critical to securing the future success of our entire industry.

We invited journalist Neil Kennett along with independent road safety campaigner Meera Naran MBE and Nick Reed, Chief Road Safety Advisor to National Highways, to visit our UK HQ.

After taking a demo ride to see our software driving on the road, we talked about our approach for the development of safe and explainable self-driving technology.

Watch the video to hear their views and find out more about:

• Vision Zero: The goal of achieving zero fatalities on the roads through AV technology.

• Data-Driven Safety: The need for evidence-based proof of AV safety and competence.

• Legal Frameworks: The UK's Automated Vehicles Act and its implications.

• Openness and Transparency: Why we’re advocating for explainability in AI systems.

• Public Trust: Earning trust through open dialogue and data sharing.

• Collaboration: The importance of working together with industry, regulators, and society.

*Figure reflects a 10-year average from 2014 to 2023. Source: Brake, the road safety charity.