Oxa Strengthens Transatlantic Tech Ties with NVIDIA Technology Expansion
Oxa to significantly speed up its commercial rollout in the $2 trillion Industrial Mobility Automation (IMA) market.
Oxa expands its use of NVIDIA technology, including Cosmos World Foundation Models, and next-generation NVIDIA DRIVE AGX Thor™ developer kits, to accelerate the development of its self-driving software.
Transatlantic tech alliance between the UK and the US supports the UK’s ambition to become a global leader in autonomous vehicle technology.
Initiative builds on Oxa's success in the US, where its software powers commercial deployments, creating a "transatlantic loop" for innovation and commercialisation.
Oxa, a leading UK-based autonomous vehicle (AV) technology company, today announced its expanded use of NVIDIA Cosmos World Foundation Models and newly-available next-generation NVIDIA DRIVE AGX Thor™ developer kits to accelerate development of its self-driving software.
Oxa is building the future of Industrial Mobility Automation (IMA), where self-driving technology tackles the most pressing challenges facing logistics and manufacturing. By integrating NVIDIA Cosmos World Foundation Models into its Oxa Foundry development framework, Oxa can leverage Cosmos to more quickly generate and test driving scenarios - cutting both time and cost compared to real-world testing alone. This marks a major step toward speeding up the commercial rollout of Oxa’s technology in the $2 trillion Industrial Mobility Automation market.
Oxa’s integrations showcase a strong model for transatlantic alliance in advanced technology to accelerate the development and deployment of safe, efficient autonomous solutions. The effectiveness of this initiative is already evident through Oxa’s work in the US on autonomous shared mobility solutions. In 2024, Oxa became the first UK AV company to export its self-driving software to the US and its software now powers a number of commercial deployments in both Florida and California. These initiatives create a tangible "transatlantic loop," where UK innovation is validated and commercialised in the US.
Oxa’s work on industrial autonomy aligns with the priorities of the UK’s Advanced Manufacturing Sector Plan by advancing connected and autonomous mobility, driving research and development and strengthening the country’s position as a global hub for advanced technology.
By leveraging NVIDIA’s AI software, Oxa is not only driving its own research and development but is also providing a real-world blueprint, critical for attracting investment and talent to the UK. The dynamic initiative is a powerful example of business-led innovation that creates high-value jobs and advances technology on both sides of the Atlantic.
To train and validate its software for demanding industrial environments, Oxa is utilising NVIDIA Cosmos World Foundation Models and has also been using the NVIDIA DRIVE AGX Orin™ developer kits, which are specifically designed with the rich automotive I/O required for development workloads.
"Our collaboration with NVIDIA is a prime example of how companies from both countries can work together effectively on advanced technology development while supporting economic growth in both nations," said Gavin Jackson, CEO of Oxa. "By harnessing NVIDIA's latest technology, we are accelerating our ability to deliver safe, reliable, and efficient autonomous solutions to customers today, addressing critical challenges such as driver shortages and productivity gaps".
Looking ahead, Oxa remains committed to staying at the forefront of technological advancement. The company is already working to integrate the next-generation NVIDIA DRIVE AGX Thor™ developer kits, preparing for the future of physical AI that will support the next wave of advanced automotive workloads.
